I think her fashion started becoming more interesting when she stepped away from her band No Doubt, to venture into a solo career-and producing the amazing piece of music video that is 'What You Waiting For' a modern twist on an Alice in Wonderland theme.
Gwens signiture look is bold red lips, and platinum blonde hair, with striking bold brows. What i love about her style is that she mixes modern japanese harajuku fashion, retro hollywood (she definitely channels Monroe), and some added quirkyness to get a unique look.
She oozes confidence, and no matter how strange,weird or bold her look is, i still think she has a certain classyness to her. It just works so well.
I would love real life to look like the world created in the What You Waiting For video :)
Even her pink hair phase worked well, i almost want to hate her!
She did a very interesting shoot for V Magazine not so long ago, which took her out of her usual red lipped comfort zone. She's almost unrecognisable without brows: