...is this beauty from the new Wild Volume range of lipsticks from No.7. The colour is called Forever Cherry and is so vibrant- the pigmentation is highly impressive.
I've never tried No.7 lipsticks until this one, and i love it. It is very creamy, and easy to apply, but almost dries to a matte finish. The wear is good- although as soon as you eat or drink it needs reapplying (but i've never found a lipstick that doesn't).
Another thing i like about this is as it wears throughout the day,unless you retouch it will fade to a nice bitten lip like stain which looks just as good.
I'll definitely be checking out the other colours (^_^)